So, last month saw me attempt a free promo on my book Wayward Guardian. My prep work leading up to it was about a 7 dollar face book ad, and submitting my book to about 10 e-book promo websites. Out of this rather paltry effort, I saw 144 downloads and one reader who left a glowing review (though he did take about a month and half to leave it). Considering up until that point, my book had been read by maybe 10 people, of which 6 had actually bought copies, I consider it a success.
Well I'm hoping to blow that success out of the water. Next up on our Ravania promo run is Jack Lantern. Jack Lantern is a book series written by Vance Smith, and it is amazingly good. It's targeted at a younger audience than my book was, but it is by no means beneath an adult reader. I for one loved it when I first laid my eyes on it, and I'm not just saying that cause I like Vance. It's writing is genuinely impressive, and the characters feel alive.
My plan for this one is to have some reviews already in place, courtesy of some book review sites out there, submit it to more sites, and have a big ad on Facebook. Where I submitted my promo to 10, I've submitted his to about 100. Where I had no reviews, I want him to have 2-4 (though time might be working against me on that one). Where I had a 7 dollar ad, I want him to have a 20 dollar ad. I want to do what I did, but I want to do it better, and I want to do it more.
When I did my promo, I didn't know what I was doing. But by doing the promo, I learned. Now that I learned, I'm apply that learning to this, to make this promo even better than mine. This story deserves readers, and I've let Vance know that too, much to his continued discomfort (poor boy doesn't take praise well).
I'll be going over the results of this promo, and seeing how much of a difference my far more ambitious plans do. With any luck, when I do a promo on my book again, I'll have much better results.
Until next time, Ta ta!