Wednesday, August 8, 2012

We got our first review for one of our books over at Ravania Entertainment today.

It was a glowing review. 5 out of 5 stars. I have to say, I am very pleased, although not surprised by it. Poor Vance, the author of this particular book, has been a little more surprised by it. He even went so far as to say he was a little embarrassed by it. The poor chap just doesn't have the same faith in his writing as I do. But I think I've got enough to spare the both of us. I'll make him famous if I have to drag him into the spot light.

This positive start to our endeavors is quite a boon in my mind. As we launch the second book his series, I can use the glowing review as a piece of bait to get people to review the second book, and the first book if they passed on it the first time.

Right now my approach to marketing is really a item by item basis. Each item stands on it's own merits, and each item is treated separately. But that will change. Oh yes it will change. In one of our meetings, the Brothers Smith and I discussed the various brand strategies and agreed to a corporate brand idea. The idea in this case is that we have one brand, that being Ravania Entertainment, under which all our products are created. The advantage to this idea is that as we start to become a force to reckon with, then the mere fact that it has our brand on it will make the products worth giving a look.

Of course on the flip side, it also means that if we have a product that really flubs, it hurts our reputation. That said, I don't think that's going to be a problem. We've got a very talented bunch, and I don't think we'll be writing anything bad. Well, with one notable exception, but you'll see what that is later on. And it will be completely awesome. Bad, but awesome. Awesomely bad. Like a B-movie in book form.

Anyway, as part of our new branding strategy, I find myself trying to tie in my marketing ideas so that they grow the central brand and not just the individual products. Part of this is the need to have more products, and man are we going to be doing that! According to the big cheese himself, Aarron 'The Big Cheese' Smith, by the end of the year we will have no less then 16 different books published and ready to roll. By that point I won't be selling books, I'll be selling a catalog of books!

I am excited by this so very much. It will be a lot of work, but man will it be worth it. See that's the thing, I always thought I was a bad salesmen. Never liked sales in the least, but it turns out that's not quite the case. All I've needed is a product I believe in. And I believe in us. I believe in Ravania Entertainment.

So until next time, keep on keeping on!

Tuesday, July 10, 2012

So, this blog has been more or less inactive and underutilized. It first started it's life as a place for a very anxious younger me to use as a pulpit for the cause of common sense! If you don't believe me, you can check the archive.

But that's not what I want to use it for anymore. I don't need a pulpit. I just need a wall to scribble on.

So I'm now part of something really awesome. It's called Ravania Entertainment. I and my friends the Brothers Smith, are going to be building a entertainment company from the ground up. We're just starting and I am already super excited for what we've got on the horizon.

This is going to be a prime part of my life for some time to come. We've got plans, we've got lots of plans. My part in the grand design is that of a PR person and the Marketer. I'm in charge of making sure people know we exist!

I've already learned so much more about the world of marketing in the last few months then I ever picked up in years. Already my mind has started to look at the world differently.

That's a interesting thing about me. I can know nothing about a subject, but once I throw myself at it and start to pick it up, everything just starts to become so clear and my way at looking at things changes forever. Once, when I was a purchaser, I started to realize the difficulty of moving goods across country, and the logistics of supply and demand. Ever since then, I've tried to dissect supply chains to see how they work.

So the possibility of cracking the world of marketing and getting yet another window into the wonderful world of commerce is exiting to me.

Any-dang-way, this blog is now going to be my scribble wall as I go down this awesome new path. I'll post on my personal musings, though far less preachy then the three archive posts. I may even delete those posts and just have them live on my hard drive from here on in. (Now deleted forever HA! Aug 2014). It's not good to mix and match things like a personal blog and a preachy blog.

So till next time,

J.A.G. Fehr

Ravania Entertainment Facebook Page